horror movie trailer - my bloody valentine

I like this trailer because it's very good at tension building. Each clip is short lasting about 2 seconds, we don't know what we're

going to see next which keeps us on the edge of our seat. Towards the end as the clips get even shorter, we hear the sound

of a heartbeat, which gets faster and faster along with the clips. Throughout the trailer, there are lots of sudden loud noises and

spooky sounds to make us feel scared.

Genre - Straight away, it is clear that this is a trailer for a horror film. After an establishing crane shot of the location, within two second we find ourselves underground in an enclosed space, with a deep male voice saying "Exactly what did you see? Something was following us," this is very typical of a horror movie trailer. Our assumptions are confirmed when we hear a woman talking on the radio, "This is the most horrific event this town has ever seen, authorities are calling this the valentines day massacre."

Name of the movie - We don't find out the name of the movie until almost the end of the trailer. Blood red, bold, disintegrating writing appears on the screen on a black background (typical conventions of horror). We also hear the voice-over saying "My Bloody Valentine, 3D."

Production values - The film is not sold on the actors or the director. We don't find out the names of any of the characters or the director, all we know from the trailer is that it's a Lionsgate production.

Target audience - The trailer shows the beginnings of the scary scenes, for example we see the man in the gas mask about to stab the girl but we don't actually see it. The target audience want to be scared so this appeals to them.

Music - All we hear are screams, voice-overs, radio talk, and near to the end a heartbeat sound getting faster.

Dialogue - The voice-over tells the story and gives the complication but no resolution - it tells us about the valentines day massacre.