Portfolio Sections
- A. Final Product: main product (1)
- B. Final Product: ancillary texts (1)
- C. Evaluation - Question 1 (1)
- C. Evaluation - Question 2 (1)
- C. Evaluation - Question 3 (1)
- C. Evaluation - Question 4 (1)
- D. Appendix 1: research for main product (8)
- E. Appendix 2: pre-production planning for main product (5)
- F. Appendix 3: research for ancillary texts (1)
- G. Appendix 4: pre-production planning for ancillary texts (1)
Friday, 26 February 2010
Vladimir Propp's character analysis in relation to 'The Shining'
Character roles
•Villain - Jack Torrance
•Donor - Stuart Ullman
•Helper - Tony & Dick Halloran
•Princess - Wendy Torrence
•Princess's father - Danny Torrence
•Dispatcher - Stuart Ullman
•Hero/Victim - Danny & Wendy Torrence
•False Hero - Jack Torrence
Narrative structure
• Preparation
1. A member of family leaves home - Jack leaves his home for a job interview at the Overlook hotel. After getting the job his moves his wife (Wendy) and son (Danny) to the hotel for winter.
2. A prohibition or rule is imposed on the hero - Wendy is told not to enter the room while Jack is working. Danny is told not to enter room 237.
3. This prohibition is broken - Wendy enters Jack's area losing his trust. Danny goes into room 237.
5. The villian learns something about the victim - Jack learns of Danny's "gift" and that he is asking/contacting someone to help them. Jack beleives that Wendy is untrustworthy.
7. The victim unknowingly helps the villian by being decieved or influenced by the villian - Wendy was simingly decieved to stay at the hotel and by being there she is helping to provoke Jacks mental health.
8. The villian harms a member of the family - Jack mentally harms Wendy and Danny. He also tries to harm the later by chasing them ith an axe.
•Complication
8a. A member of the family lacks or desires something - Jack wants to be a writer. One of his reaseon for moving to the hotel was the change to write in solitude.
•Transference
11. The hero leaves home - Both Wendy and Danny leave home to be with Jack at the hotel. This occurs much earlier in the narrative howeve.
12. The hero is tested, attacked, interrogated and as a result, recieves a magical agent or helper - Danny is attacked in room 237. Wendy and Danny are also both interigated. Danny uses the shining to get help and Dick Halloran comes.
•Struggle
16. The hero and villian join in direct combat - Jack goes after Danny with an axe into a maze. Jack tries to attack Wendy, using an axe to get through a door, and Wendy stabbs Jack in the and.
18. The villian is defeated - Jack is lost in the maze.
•Return
26. The task is accomplished - Wendy and Danny both survive and escape the hotel.
•Recognition
30. The villian is punished - Jack dies by freezing so is punished for his evilness.
Monday, 16 November 2009
Distribution companies
Before the film goes into production, a distribution plan is drawn up discussing the benefits and drawbacks to take into consideration in regards to the film's success. The distribution company, firstly, have to estimate what the film may earn (low/medium/high estimates) in order to prepare a budget to release it, along with all the related costs. The goal eventually is to regain all the costs and make a profit. Bearing in mind the huge amount of money that goes into making a film, the distributors have the all important job of making sure this happens. In reality, most films do not make a profit from their theatrical runs alone. The distribution plan comes under 6 sub-headings which I will talk about below.
Focus on the audience
Distributors need a detailed understanding of their target audience. For example, age group and gender, but also factors such as lifestyles, social networks, media consumption patterns - always informs the subsequent decisions on how and where a particular film is promoted in order to reach them.
Despite the distributors challenge to attract as wide spread audience as possible, known as a "break out" or "cross over," it's important never to lose sight of a film's core target audience. If distributors alienate their target audience and reaching out to different niche audiences fails, the product is not going to make it's money back, let alone make a profit.
The most frequent cinema-goers tend to be teenagers, students and young adults as they are the biggest media consumers of any age group. Therefore they are naturally the core audience for products.
Although cinema is the most popular out-of-home leisure activity for young people, there is still a competitiveness against other activities. Adults aged 35 and above have the lowest cinema attendance and the industry is working to encourage more visits from this age group, as this would increase a film's earnings massively.
Rolling the distribution dice
Audience tastes are notoriously unpredictable and unfortunately experience in the industry doesn't give you the skills to predict what the audience are going to go and see. Nobody can be certain what makes a hit or when and where it might happen, even with the best made plans. Also, just because one romantic comedy or action adventure played successfully to an audience, there is no guarantee the next release will do the same, maybe they won't want to see another one. It depends on the individual film and the marketing conditions. As it's such an unpredictable, product-driven business, each distributors earning, market share and profitability fluctuate year by year, reflecting the success or otherwise of individual titles.
The competitive jungle
Competition is always a primary consideration when developing release plans. Distributors need to take into account what other films are likely to be released at the same time and during the following weeks, especially those that are targeted at a similar audience. Is there a space in the market for something different? Are the most appropriate screens for this film available and likely to be offered? Projected release dates often change as competing distributors jockey for position week by week. They also need to ask themselves about the kind of film it is. Is it an event film for a mass market blockbuster or a specialised film for a more discrete audience? How were the lead star's last couple of films and how were they received commercially and critically? Are any cast members available for UK/international publicity or to attend a premiere? Is it a film for a holiday period? All these sorts of questions need to be answered and it's the distributors job to do that.
Satisfying anticipated demand
When releasing the film, distributors need to distinguish if their product is going to be a saturation release,'at cinemas everywhere' films may open simultaneously in 1,000 screens per multiplex. This strategy is usually for large-scale sequels or star-led holiday releases. In contrast, a foreign language film for example maybe comprise 25 prints or fewer.
Digital regeneration
The introduction of digital release has had a positive impact on distribution companies. The disks are significantly less expensive to duplicate than 35mm copies (around 10% of the cost), It presents new releasing and programming opportunities, for example digital 3D, live action and animation films, and they appear on screen in pristine quality and do not deteriorate over time.
Budgeting the release
Once the distributor has viewed the finished film and confirmed the release plan, they will then draw up and work to a comprehensive budget. Bearing in mind that in the UK, the distributors pay all the release costs including marketing, advertising and the duplication of prints (35mm or digital). This covers the launch and sustaining of the film post-release. The investment and projected returns can be reassessed subject to commercial performance week by week.
Complementing the distribution plan, every film has a detailed marketing plan. Distributors need to think about method of advertising is going to suit their target audience age group best. For example, older audiences may respond beset having seen a film advertised on television or in the press, whereas with younger audiences it is more appropriate to promote the film online, on radio stations or bus shelter panels.
Different advertising strategies are used for marketing. For example, posters, trailers and online and mobile, they are all great and essential ways to promote films.
The most expensive items on the budget, however, is advertising placed on broadcast channels, outdoor sites and in the press. Terrestrial television is traditionally the most effective visual means of reaching a mass audience, but the cost of TV advertising, costing many hundreds of thousands if pounds or more for a package of spots in all regions, is prohibitive for most film releases given their potential returns. Event films/blockbusters with top stars need heavyweight advertising to support their wide releases.
Thursday, 12 November 2009
horror genre essay
A genre is a sort of contract, agreement or set of expectations circulating between audience and institution. Audience is a very useful concept because it helps us decide which media we want to consume, in a very media saturated world. Genre is also beneficial because it minimises the financial risk by enabling the producers of media texts to target pre-existing audiences.
The boundaries of genre are blurry and therefore it can be hard to distinguish where one genre ends and another begins. Although no single text can contain all the conventions of a genre, there are very typical conventions for the horror genre.
Horror films are usually set in small communities or isolated places, this offers more opportunities for a sense of isolation, or for a whole community to harbour a secret. For example in Eden Lake the two main protagonists are isolated in the woods and in The Shining they are in an huge empty hotel and find themselves snowed in. They are often places with a past which will inevitably return, for example, an abandoned house; this is often referred to as “the return of the repressed.” The houses in horror films are usually big with lots of different floors, cellars and attics, with more room for secrets to inhabit. Usually in these films, in the light of day everything seems very normal and innocent, but night time is a whole different story, playing on our pre-existing fear of the dark.
This is a typical house that you would see in a horror film. A fairly modern house in a nice, friendly, normal looking neighborhood that doesn't look in any way scary on the outside. It is a big house with lots of levels and even a balcony.
The importance of the technical code is essential to the horror genre. The camerawork is expressive rather than naturalistic; a lot of canted, weird angles are used to disorientate the audience. A common lighting technique in horror is for the source of light to come from a low angle, casting shadows that are unnatural to us. We are used to light coming from above, like the sun or lightbulbs. Extreme close-ups on the victim are a very common feature in horror; it enables the audience to identify with them and creates tension because we can’t see past them and therefore we don't know where the monster is. Sudden extreme close-ups on the monster is a popular technique in horror, connoting invasion of our personal space. Point of view shooting is also very important, subjective, hand-held or steadicam camerawork often places the audience in the monsters eyes. Clover (Men, Women and Chainsaws) argues this usually switches to the victim/protagonist/final girl as the film progresses. Both of these raise the issues about audience identification. Camerawork often makes use of the depth of the frame, for example we will see the protagonist in the foreground, unaware of the monster emerging in the background. The editing often creates unsettling jumps from long shot to close-up, rather than the smooth use of medium shot which creates suspense for the audience. When the camera quickly jumps from long shot to close-up, it is often paired with a loud noise to make us jump. Sudden increases in editing pace when there is no apparent threat creates a feeling of jumpiness and keeps the audience on the edge of their seats. We often hear sounds which increase in pace, for example footsteps or heartbeats.
This is an example of low-angle lighting, the light is coming from the below which is an angle of light we are not used to. Also, this picture shows a common shot in horror films, the protagonist in the foreground and the monster emerging in the background.
Visual signifiers of the genre are readily apparent, the colours black and red have obvious connotations of blood, darkness, evil etc. The low-key, low angle lighting emphasises the shadows, something that is a common feature in horror films are they are mysterious. The light coming from down below connotes hell, bonfires, primitive instincts etc. A selection of the commoner objects in the mise-en-scene would include weapons (particularly bladed), blood, masks, icons of the supernatural (ghosts, moving objects) and religion (crucifixes, pagan symbols). Also, Levi Strauss’s theory on the iconography of childhood/innocence, for example this still from The Ring:
The classic realist Hollywood narrative structure is normality, enigma, path to resolution, closure, or hero, agent of change, quest, resolution, closure. This is largely applicable to genre, although there may be “false closures” and the real closure often left ambiguous for two reasons; to suggest mythic quality of the monster or to enable a sequel. This conception of narrative structure is based on Todorov’s theories. As a main protagonist, the “final girl” of the slasher and many other horror films is a victim/hero rather than a simple hero, and this provides a point of masochistic identification for the spectator which is more complicated than in many other genres, this is somewhat problematic in many horrors. The narratives of some sub-genres, such as the slasher, are very formulaic. A childhood psychotic event creates a killer who returns to a past location on an anniversary (return of the repressed) to kill again. It is usually a group of stupid, immoral teenagers, and the “final girl” is usually the virginal and slightly masculine girl. Often, horror uses the use of binary oppositions, for example innocence/evil, hence the use of dolls, fairgrounds, nursery rhymes etc. An example of this is at 1:00 in this trailer for A Nightmare On Elmstreet, we can hear a little girl singing. The contrast of her innocence and the horror that is going on around her make its really chilling and effective.
http://www.youtube.com/watch?v=B-tSvrkKx2Y
There are typical character types for this genre. The main protagonist is often the “victim/hero” – the person we identify with, the monster usually has a hidden secret or made psychotic by an earlier event and the stupid, immoral teens get killed. There are often children involved too, which relates back to the binary oppositions (innocence/evil). The police are never any good in horror films- they never save anyone.
Some interesting themes of horror is the binary oppositions theory, the return of the repressed and Freudian’s theory on how horror is often close to sex in some way, the hidden evil inside and the idea that watching these films lets out our “inner monster”, and the prolonging question- what lies on the other side of death?
Tuesday, 3 November 2009
teaser trailer 3
The trailer begins with shots of grimey places with slow, spooky music. 'There is a place' lands on our screen and with it is a loud crashing sound, the music carrys on and then with clauses inbetween, 'where all your darkest.. sickest fantasies.. are possible.. where you can experience.. anything you desire.. where you can torture, punish, or kill.. for a price.'
The clips get more rapid towards the end as the music builds up the tension. There is no voice-over, in fact we don't hear any speaking throughout the trailer. We are told the directors name, "from the brilliant minds that brought you Cabin Fever, Texas Chainsaw Massacre and Kill Bill, Quentin Tarantino's.. HOSTEL.'
teaser trailer 2
The trailer begins a little boy's voice saying "I'm not acting scared but he is," then we see a shot of the boy talking into the mirror. Children are often used in horror films because they are so innocent, the contradiction makes it scarier. Although the visuals in the first half are not necessarily dark and creepy, the sounds we hear are.
We have tension building music; a long note that gets louder, children laughing, a woman screaming, doors opening. In this trailer, at the beginning it's the sounds that tell us that it is a horror movie, the visuals show a nice modern family home, which is very typical of the horror genre.
We don't find out the name of the movie until almost the very end. We see clauses.. "within these walls... lives an evil... beyond our world... MIRRORS" The only name we see in this teaser trailer is Kiefer Sutherland.
Thursday, 22 October 2009
teaser trailer 1
This is the trailer for Saw 6, straight away we know we are watching a horror trailer by the darkness and the screams. The repitition of grammatical structures is a give away to the movie, 6 chances, 6 lessons, 6 choices, then finally Saw 6, this language device is used for emphasis, memory and emotion. The teaser is not just clips of the film, its made specifically for the trailer with special effects, they have a big budget, which is essential to please the demanding Saw fanatics.
The producers of the film can get away with doing very little in the trailer in terms of introducing the film because it being a sequel means the films already have a strong fan base, there is no dialogue and no voice-over, the visuals speak for themselves.
As soon as the trailer begins we hear this repetitive tension-building music that resembles a train going along a track, the music gets louder and more dramatic as the trailer progresses to really build up the tension, then 'Saw 6' lands on the screen as the loud music comes to its last note. Amongst this, we can women screaming, a dead giveaway to the genre of the film.
Thursday, 24 September 2009
the return of the repressed
THE RETURN OF THE REPRESSED
"Freud coined the term "return of the repressed" to explain the existence of neurotic symptoms. He theorized that an unconscious thought/feeling (Id derived) would constantly press for access to the executive fictions of the mind in order to be discharged. The Ego would be on constant alert to prevent the direct expression of the forbidden idea but the idea would find a disguise and surface as a symptom.
For an example, consider an only child whose parents are having a second baby. First born children live in a special world in which they are the center of their parents' universe. Those who are fortunate enough to have a younger sibling must negotiate the loss of their special position and the difficult emotions that are stirred up by the demotion. Typically, there is a mix of love, excitement, and trepidation at the arrival of the new baby; when the child realizes the newcomer is going to get much of the attention that used to be all his, anger at the interloper ensues. The child then learns that open expressions of hostility are not met with approval by his parents. The anger goes underground and eventually becomes unconscious. Often, as part of that process, the child professes his overwhelming love for the baby (a defense known as "reaction formation" is involved); the unconscious anger toward the baby then reveals itself in the child's attempts to "love it to death." Wise parents do not leave 3 year olds alone with infants. Eventually, the child manages to find ways to deal with his anger in acceptable ways and ideally learns that his love for his sibling outweighs his childhood resentment.
In cases where the growing child is never able to resolve the conflict between his anger and attendant wishes to do away with his sibling and his guilt and shame over such terrible and unacceptable feelings, the anger remains in the unconscious mind, forever looking for ways to express itself. "
In horror films, the 'return of the repressed' is a common theme. It's the idea that a bad memory or experience has been repressed for many years in the unconcious mind and suddenly it is back to cause havoc. For example, in Halloween the young boy kills his sister when he is very young, this is then repressed in his mind for years until one day when he is grown up it comes back and he starts killing people again. Freud had a theory that people have bad experiences repressed in their unconcious mind that they are unaware of, but it will come out eventually. For example, when you see something that you're afraid of but you're not quite sure why.